VentureBeat Homepage. Spotify may be one of the leading music-streaming services for consumers, but it has also been setting out its stall to infiltrate the business realm. In a nutshell, Soundtrack Your Brand offers two core products, Spotify Business and Spotify Enterprise , which are basically B2B versions of the streaming service that offer additional features — such as the ability to manage playlists in multiple locations from a central hub. This means managers can control the sounds playing in different locations from anywhere. Today, however, Soundtrack Your Brand is opening for business in the U. The U. But streaming opens the doors to more personalized and adaptive in-store music, with algorithms helping humans decide what to play; this could be influenced by time of day, environment, and location, among other shifting trends. For the U. If Spotify is to win the consumer market, it has to be laser-focused on that — the B2B realm comes with its own complications and licensing restrictions.
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Why use this service in my business?
Learn more. Soundtracks are streams of music, curated for business use. We group soundtracks by music genre, sound and business type to help venues like yours play music with a consistent vibe. Get a feel for some of our soundtracks below. With our simple drag-and-drop feature, you can easily convert your playlists directly from Spotify and it will automatically generate a soundtrack. Your soundtracks will be updated with new songs, matching the same mood, so they never become repetitive. This means you can spend more time on your business and less time worrying about what to play next. Match your business different dayparts with a perfect soundtrack. With Soundtrack you can easily schedule and plan the music throughout your week.
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Choose from hundreds of soundtracks curated by our experts. We pass these savings on to you! So you can pay only a single invoice, save money, and stop worrying about fines. See how much you'll save with Soundtrack with this interactive fee calculator. Besides creating a pleasant atmosphere, music affects customer behavior. And the right music has been proven to increase sales. Meet the changing needs of the day with drag-and-drop simplicity. You can schedule ahead of time which soundtracks will play in one or more locations or zones within a location.
As you know, one of the newest ways to differentiate your business from the competition is the so-called sensory marketing. This popular concept in the world of marketing basically involves attracting and engaging customers through the use of sensory stimuli. A clear example of how sensory marketing can become a key aspect of the success of a business is the famous Starbucks chain.