F or years, the beauty blogging scene has been dominated by something women in their bedrooms sharing their favourite products and techniques. Now, a new crop of beauty bloggers in their 60s and 70s are getting behind their laptop cameras to share the beauty hacks that work for them. I decided to take on the beauty industry as a political act. Casual ageism is rife. I was gobsmacked when Dior announced that Cara Delevingne was going to be the face of their new anti-ageing products. The outrage should have been loud but hardly anyone batted an eyelid. Adding that phrase to any product tells me, as a woman who is 70, that I must do everything in my power to stop this natural process. For me, beauty vlogging [video-blogging] is an extension of what I used to do in my career as a management trainer, standing in front of groups of people talking to them. I love the ease and immediacy that you get with social media. I started getting involved in beauty in my 60s when I noticed a lot of changes happening to my face.
Yes, many women can thank their genes for that youthful glow and there's Harvard data to prove it. But gliding into your 40s, 50s, and even 60s with smooth, dewy, seemingly ageless skin is not quite that simple—and not quite that hopeless for those of us who aren't genetically blessed. There are certain lifestyle hacks and habits that can help halt the clock, ranging from the expected— eat your fruits and veggies and drink loads of water—to somewhat more unusual tricks. Did you know you can rejuvenate your skin by getting your hormones in check? Try Prevention's The Hormone Fix.
My mom is one of those women who looks much younger than she is—lucky lady. People meet her and are shocked to learn her actual age, usually geustimating a good 10 to 15 years younger. And, just for the record, none of these tips involve plastic surgery or fillers.
We assume growing old will make us look a certain way, but everybody ages differently. Some folks are blessed with good genetics that keeps the wrinkles, sagging skin and grays away. But genetics doesn't explain how the mom in the middle of the photo above looks so young at She and her daughters must have discovered the Fountain of Youth.